It was 18th October 2011, I was there with hundreds of others in Kuala Lumpur at the launch of a mysterious unnamed camera from Canon.

With a puff of smoke, lots of gasps (and an occasional moan ), tens if not a hundred or so smartphones and tablets raised up into the air, the CEO of Canon Marketing Malaysia took the Canon EOS 1Dx out of a safe.

Yes, it was exciting, it was great… and as far as anyone could tell from the working protoype, Canon Inc’s new EOS flagship is ready!

But then… the wait started; first it was early January 2012… then it was pushed back to April 2012 and finally, 8 months or so from the announcement, a production Canon EOS-1Dx finally reached my hands in late June, barely a month before the opening of the London 2012 Olympics.

So, did Canon drop the ball this time? Releasing an imperfect camera? Or releasing it too late? Or BOTH? Continue reading →